Ben Worthen’s compilation -- ABC: An Introduction to Supply Chain Management -- at CIO Magazine provides a good starting place for those wanting basics information about supply chain management.
One of the questions he provides insights to is: What is supply chain collaboration?
There are many ways to describe supply chain collaboration. This can be done in areas ranging from forecasting and inventory planning to order management, and fulfillment planning. Worthen provides the following collaboration example from the world of consumer packaged goods to illustrate some of these basic concepts:
“If there are two companies that have made supply chain a household word, they are Wal-Mart and Procter & Gamble. Before these two companies started collaborating back in the '80s, retailers shared very little information with manufacturers. But then the two giants built a software system that hooked P&G up to Wal-Mart's distribution centers. When P&G's products run low at the distribution centers, the system sends an automatic alert to P&G to ship more products. In some cases, the system goes all the way to the individual Wal-Mart store. It lets P&G monitor the shelves through real-time satellite link-ups that send messages to the factory whenever a P&G item swoops past a scanner at the register.”
This example of supply chain collaboration benefits both parties. P&G benefits by knowing when to make, ship and display its products at Wal-Mart, and the invoicing and payments are automatically scheduled. P&G is able to reduce their inventory and their order-processing costs. Likewise Wal-Mart is assured of staying in stock on P&G products, while also receiving the best prices available.